Datavant
Building a Scalable Growth Engine for its Payer Business
When a leading health data company's insurance division needed to accelerate growth, I leveraged customer insights to define a new product and gain internal buy-in which had the potential to grow its largest business.
PROBLEM
Datavant's market leading payer business was hitting growth limits because health plans increasingly wanted comprehensive, integrated data solutions rather than individual, standalone solutions.
APPROACH
I developed a comprehensive strategy and product roadmap to create a unified growth platform. I led the development of a new product specifically designed for enterprise buyers at top US health plans, translating complex technical capabilities into clear value propositions that resonated with C-suite decision makers.
OUTCOME
We established a foundation for sustained growth in their core business while creating new revenue streams through an integrated platform approach. We successfully positioned Datavant as a strategic partner rather than just a vendor to the largest US health plans, enabling new competitive advantages and deal structures in the market.